NATURA LAND

A regional leader in pet food, Natura Land tasked Artika Studio to create a complete branding solution for their corporate identity, packaging and website. The sheer size of this market segment required a solution that would stand out for its authenticity and impact.

The challenge before us resulted in a modern and progressive design style, dynamic visuals that exude action and movement, and a striking colour palette combination of intense colours combined with the dominant black main colour of the brand. Together with the development of a completely custom typeface for the logo and powerful and dynamic packaging design, a system of visual elements and pictograms was created to convey the key benefits and product range. Unique design features and the visual style of the new identity were incorporated in the website and marketing materials.