DRAGIC VINA

This newly established winery looking to become a regional industry leader, hired us to create their brand strategy and a complete visual identity. Our work included corporate logo and logotype, brand book and brand system and wine labels and website.

One of the main goals of this project was to ensure each element of the winery’s visual identity and wine label design had a story behind it. Storytelling is the very essence of this brand. The logo contains three stylized leaves that symbolize the three founding brothers. The first initial of the surname is designed to resemble the vine that connects them. Each wine has its own story and narrative as well. Every story is part of the labels design. Even the smallest detail on the label has meaning and conveys something. The collection of six wines is a collection of six stories with symbolism and a narrative we collaborated with the client on. A professional writer was then hired to create the proper copy so that each wine could be consumed with their corresponding story through the winery's website.