![](https://images.prismic.io/artika/311bc759-f1b2-43f4-b36d-0d6411443863_Lyoo_5K.jpg?auto=compress,format&w=1920)
![](https://images.prismic.io/artika/311bc759-f1b2-43f4-b36d-0d6411443863_Lyoo_5K.jpg?auto=compress,format&w=1920)
![](https://images.prismic.io/artika/97982d25-1bb9-43df-895b-4fef5fb39c13_Lyoo_5K.png?auto=compress,format&w=992)
LYOO
Freeze Dried Snacks
Identity & Branding | Packaging Design | Website Design & Development
The LYOO team reached out to Artika Studio to help develop their branding and design for a new freeze-dried food product line, including logo and packaging design across both digital and print assets.
When LYOO tasked our creative team with building a unique brand identity that would be synonymous with healthy eating but would also communicate a sense of flavor intensity and playfulness, we started by tasting their products. The intensity of flavors in the LYOO products gave us a guideline for the message we wanted to communicate through design: an explosion of delicious flavors! The result was a brand identity featuring a bright, dynamic, vibrant and colorful design that stood out across POS, Web, Print Media and Packaging Design.
Logo
Color Palette
![](https://images.prismic.io/artika/e700cc02-09e3-41d8-981c-a33f56790d57_Group+282266.png?auto=compress,format&w=1920)
![](https://images.prismic.io/artika/df3f7d4d-7a58-4f32-8ad2-d778da1b41e7_Group+282305.png?auto=compress,format&w=768)
Packaging
![](https://images.prismic.io/artika/c093f316-2ca7-4354-8c0b-60788cb887eb_ead7e4f1-1cb2-4ce7-b7eb-373df7ae59e3_Group%2B282267+%281%29+%281%29.jpg?auto=compress,format&w=1920)
![](https://images.prismic.io/artika/3416c908-fe4d-454d-a1d7-3c2994943dd2_Group+282305.jpg?auto=compress,format&w=768)
Website
![](https://images.prismic.io/artika/e4c39827-640b-4489-b8a5-e5160ba726d3_Group+282251+%281%29.jpg?auto=compress,format&w=1920)
![](https://images.prismic.io/artika/b53e5e6b-4a33-4366-be45-12dbb4653327_Group+282306.jpg?auto=compress,format&w=768)
![](https://images.prismic.io/artika/dce741ec-efcf-4106-94de-0c4aba60177e_Group+282148+%281%29.jpg?auto=compress,format&w=1920)
![](https://images.prismic.io/artika/6c9802b4-fe71-4286-8117-d5e22450dd1a_Group+282257+%281%29.jpg?auto=compress,format&w=992)
![](https://images.prismic.io/artika/7bfbf64b-2cfc-4e7b-a823-7cb436abf0ff_Group+282251+%281%29.jpg?auto=compress,format&w=1920)
![](https://images.prismic.io/artika/49f7f658-a424-4de7-9bd9-49c5a6f19675_Group+282256+%281%29.jpg?auto=compress,format&w=992)
![](https://images.prismic.io/artika/3bbc1f4e-aeef-44f9-bc88-75e43e703c0c_battlefield_4_game_ea_digital_illusions_ce_93159_2560x1600+1.jpg?auto=compress,format)
NATURA LANDPremium Pet Food
Corporate Identity & Branding | Packaging Design | Website Design & Development
![](https://images.prismic.io/artika/6a0db3df-f673-45d3-af8f-e5b99ca5a52c_Group+282222.jpg?auto=compress,format)
CLARITY EDIBLESCannabis Granola Minis
Brand Logo Design | Packaging Design