GOOD TREE

Good Tree is the regional leader in the production of fresh cherries, with state-of-the-art technology in their orchards. After deciding to increase their profitability by producing and marketing cherry-based products in addition to fresh cherries, they engaged Artika Studio to help them achieve their goals.

After understanding their business philosophy and visiting their amazing estates and facilities, we had a clear vision: to create a luxurious yet playful design for every segment of their visual identity and convey their mission of all-natural growing and manufacturing resulting in the highest quality of products. By combining modern and retro styles, we created a name with a brand slogan, designed their logo and logotype and built an entire visual communication system. We designed labels and packaging for all of their products utilizing the creative talent of our designers and illustrators. We also integrated the story and values of the brand with their website design, created sets of catalogs, digital presentations and other various B2B tools and materials.